Music Video: index
Music Video: index
magazine cover+tour poster+double page spread
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Statement of intent first draft feedback & LR
Statement of intent first draft feedback Mark: 6/10 Grade: C Comments for AQA: This is a clear statement of intent that offers a strong concept that matches the music video / music magazine brief. It largely targets the specified audience appropriately and offers some really interesting ideas around representation and identity. Media language elements are considered although perhaps lacking specific details in places. Certain techniques or shots are mentioned without explaining the ‘how’ or ‘why’ needed in top-level statements. Representation is very strong aside from a slight misunderstanding around dominant/challenging stereotypes. Application of theory and discussion of stereotypes and identity is impressive and uses the theoretical framework to a high level. Audience is addressed impressively with audience pleasures a particular strength although perhaps needs to show more focus on the brief for the top levels. Digital convergence is a real strength although industry co...
Preliminary exercise: Research and planning
Preliminary exercise: Research and planning 1) State the song you have chosen for your preliminary exercise. Song: Feathers 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. All music videos link to the theme to women empowerment Music video 1: Don't call me up rejects the boy coming back into her life- similar concept of my music video only uses 5 locations, switches back and fourth to same location includes many girls with the artist singing- will be used in my music video medium shots bright clothing and lighting medium close up shots back and fourth shows the boy trying to contact her back Music video 2: Nonsense quick montage at the beginning to show atmosphere of the party, of her getting ready girls hanging out dark atmosphere mostly medium close ups camera panning towards the artist Music video 3: Ciao Adios establishing shot...
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