Statement of intent first draft feedback & LR
Statement of intent first draft feedback Mark: 6 Grade: C Comments for AQA: This is a clear statement of intent that offers a strong concept that matches the music video / music magazine brief. It largely targets the specified audience appropriately and offers some really interesting ideas around representation and identity. Media language elements are considered although perhaps lacking specific details in places. Certain techniques or shots are mentioned without explaining the ‘how’ or ‘why’ needed in top-level statements. Representation is very strong aside from a slight misunderstanding around dominant/challenging stereotypes. Application of theory and discussion of stereotypes and identity is impressive and uses the theoretical framework to a high level. Audience is addressed impressively with audience pleasures a particular strength although perhaps needs to show more focus on the brief for the top levels. Digital convergence is a real strength although industr...