The music video I chose to recreate is the song "Feathers" by Sabrina Carpenter. I will be creating a three minute music video featuring her song, and aims to help appeal to a mainstream audience that watches pop genre songs.
Sabrina has record labels of Island Records and Hollywood Records. This song promotes the release of the album "Emails I can't send". In addition, this music video sponsors the footwear Nike. The original name that I have created for the artist is "i5hm44t". My original music magazine name is "Sequined".
I will be meeting the brief by filming at two different locations, using a variety of camerawork (including ) and mise en scene components to establish to present the characters in an enthusiastic manner, and to make my music video appealing to my target audience. Some editing techniques that I will be including are montages, jump cuts, cut on action, slow motion, and will include variety of framing shots such as close ups, medium/long shots, using high and low angles.
In my music magazine, I will be creating four pages which consists of a front cover, that features the artist and song, following a two page interview, and finally one more page to include some images and world tour pictures/ information about the artist. A page will include a small montage of photo shoot images to show off the artist. Furthermore, I will be making a section in the magazine to promote the sponsorship of the Nike footwear, which will be shown in the music video itself.
My main idea for this music video is to convey a girl's freedom after breaking ties from her toxic relationship, which makes her feel light as a feather. This would appeal to teenage audiences, specifically girls aged 12-19 years old. The song differs from more traditional pop themes in that it focuses on feelings of frustration and personal development.
I want to convey dominant representations, that challenge gender stereotypes. I can apply Steve Neal's difference and repetition genre theory; the audience will recognise the pop genre of the song (repetition), however the song focuses on self development in contrast to typical pop genre songs. Typically, women in music videos appear like they belong to men by dressing or acting a certain way in order to appeal to male viewers. However, the song "Feathers" goes against those theories (Mulvey's male gaze) and breaks the patriarchal stereotypes, and that women can have freedom and are not for men's pleasures and show's women independence, which makes this song have different features in contrast to others.
Another theory I can apply is Laura Mulvey's male gaze theory. Her theory describes how women are regularly objectified in the media as a way to pleasure male viewers. Instead of focusing on her physical appearances, she subverts the male gaze by moving the attention from objectification to individualism and self love. The music video departs from traditional male centric storytelling by emphasising on themes of personal growth and self-determination instead of romantic or sexual scenarios.
The whole idea of the song is to celebrate freedom from toxicity and teenage girls enjoying their youth; this may encourage the teenage audience to not worry about not being in relation ships and spend their youth years enthusiastically. The demographics suitable would be C1/2 (skilled manual workers and lower middle class workers). The psychographics that fit and would be suitable to the target audience would be Succeeders (goal orientated, confidence), Explorer (autonomy, experience and challenge) and Reformer (freedom from restriction, personal growth, value for time, natural simplicity).
I can apply Blumler and Katz's theory of uses and gratification theory as some viewers may find themselves reflected in the music video, which demonstrates personal identity. Diversion, as the audience could be listening to the song to escape from their everyday problems, or just listen to it for entertainment.
My target audience can easily access the music video on YouTube, as it's a free streaming platform that is used all over the world. The song can also be promoted on other social media apps, such as instagram and tiktok. Those two social media apps are more suitable to be promoted on as they are commonly used by the younger demographic audience. Music will be available on Spotify and Soundcloud.
Introduction:
The music video I chose to recreate is the song "Feathers" by Sabrina Carpenter. I will be creating a three minute music video featuring her song, and aims to help appeal to a mainstream audience that watches pop genre songs. This song promotes the release of the album "Emails I can't send". The original name that I have created for the artist is "i5hm44t". My original music magazine name is "Sequined". In addition, this music video sponsors the footwear Nike. I thought this footwear would be a good fit as it’s trendy, stylish, and many of the young demographic audience would wear this.
Media Language:
I will be meeting the brief by filming at two/more different locations, which will be in a teenage bedroom, which is a natural setting to portray youth, growth and personal aspects of the character's life, and other outside locations such as Central London, as it blends the vibrant energy of the the city with the healing benefits of being with friends and can reinforce the character's ability to create fresh memories may help her re frame her views on love and life.
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A variety of camerawork (including ) and mise en scene components to establish to present the characters in an enthusiastic manner, and to make my music video appealing to my target audience. Some editing techniques that I will be including are montages, jump cuts, cut on action, slow motion, and will include variety of framing shots such as close ups, medium/long shots, using high and low angles.
In my music magazine, I will be creating four pages which consists of a front cover, that features the artist and song, following a two page interview, and finally one more page to include some images and world tour pictures/ information about the artist. A page will include a small montage of photo shoot images to show off the artist. Furthermore, I will be making a section in the magazine to promote the sponsorship of the Nike footwear, which will be shown in the music video itself.
I have chosen to recreate the music video for Sabrina Carpenter's song "Feathers". I will produce a three-minute music video featuring this song, aiming to appeal to a mainstream audience familiar with the pop genre. My project's main goal is to produce a distinctive video that appeals to teenagers who can relate to themes of self-expression and personal development, especially girls between the ages of 12 and 19.
Island Records and Hollywood Records have a partnership with Sabrina Carpenter, and "Feathers" is a promotion for her album "Emails I Can’t Send." As part of the sponsorship, the video will feature Nike footwear, which is consistent with the pop genre's contemporary branding strategies and will appeal to many of the younger target audiences as this shoe brand is trendy and is commonly worn. I came up with the original artist name "i5hm44t" and designed a music magazine called "Sequined" to support the artist's brand and broaden the promotional reach.
I will be meeting the brief by filming at two/more different locations, which will be in a teenage bedroom, which is a natural setting to portray youth, growth and personal aspects of the character's life, and other outside locations such as Central London, as it blends the vibrant energy of the the city with the healing benefits of being with friends and can reinforce the character's ability to create fresh memories may help her re frame her views on love and life.
A variety of camerawork (including ) and mise en scene components to establish to present the characters in an enthusiastic manner, and to make my music video appealing to my target audience. Some editing techniques that I will be including are montages, to give the audience a nostalgic warm feel of all the captivating memories of the character and her friends, slow motion to show the happiness in the clips, and many other techniques such as jump cuts, cut on action, and will include variety of framing shots such as close ups, medium/long shots, using high and low angles.
In addition to the music video, I will create a four-page music magazine. The magazine will include a front cover featuring the artist and song, a two-page interview discussing the artist’s journey and inspirations, and a fourth page showcasing world tour images and additional content. This final page will include a montage of photoshoots, further promoting the artist and their connection to the Nike sponsorship.
Current cultural trends towards a broader appreciation and celebration of individuality and variety will be reflected in the music video. The celebration of self empowerment has been a major cultural movement in recent years, especially among younger generations. "Feathers" fits well with this movement by empowering listeners to accept who they really are.
The whole idea of the song is to celebrate freedom from toxicity and teenage girls enjoying their youth; this may encourage the teenage audience to not worry about not being in relation ships and spend their youth years enthusiastically. This music video conveys a girl's freedom after breaking ties from her toxic relationship, which makes her feel light as a feather. The song differs from more traditional pop themes in that it focuses on feelings of frustration and personal development.
I want to convey dominant representations, that challenge gender stereotypes. I can apply Steve Neal's difference and repetition genre theory; the audience will recognise the pop genre of the song (repetition), however the song focuses on self development in contrast to typical pop genre songs. Typically, women in music videos appear like they belong to men by dressing or acting a certain way in order to appeal to male viewers. However, the song "Feathers" goes against those theories (Mulvey's male gaze) and breaks the patriarchal stereotypes, and that women can have freedom and are not for men's pleasures and show's women independence, which makes this song have different features in contrast to others.
Another theory I can apply is Laura Mulvey's male gaze theory. Her theory describes how women are regularly objectified in the media as a way to pleasure male viewers. Instead of focusing on her physical appearances, she subverts the male gaze by moving the attention from objectification to individualism and self love. The music video departs from traditional male centric storytelling by emphasising on themes of personal growth and self-determination instead of romantic or sexual scenarios. I can apply Blumler and Katz’s Uses and Gratifications Theory to my video as it provides opportunities for personal identity, as audiences may see their struggles and triumphs reflected in the narrative. It also offers diversion, allowing viewers to escape into a vibrant and relatable story, and entertainment, through engaging visuals and music.
The video targets a teenage demographic, primarily girls aged 12–19, who are likely to be in psychographic groups such as:
- Succeeders: Drawn to messages of confidence and empowerment.
- Explorers: Interested in themes of autonomy and self-discovery.
- Reformers: Resonating with values of freedom and individuality.
The socioeconomic demographic is C1/C2, reflecting a broad appeal to skilled manual workers and lower-middle-class families.
The music video will be shared on websites like YouTube, which is free and available everywhere. Its reach will be increased by social media sites like Instagram and TikTok, especially among younger people, as they can make short videos and reels and share them on the internet globally. The music magazine could be seen online via digital magazines such as Apple News+, an app, or an interactive website. By incorporating clickable product links into the video, the footwear sponsorship will allow viewers to buy the highlighted shoes directly from the website. In order to provide a seamless experience across many media, the magazine will have QR codes that connect to the music video, exclusive interviews, and sponsored products. Additionally, the music will be accessible on SoundCloud and Spotify, guaranteeing broad availability across digital streaming platforms.
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